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Policies
– nuts and bolts, and the softer issues
Working
arrangements
Off-limits
Confidentiality
Commitment
What
You See Is What You Get
Reputation
5
case studies to illustrate aspects of Stanford Lucerne and how we
work:
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Personal
fit
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Flexibility
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Finance
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UK/City
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Our
work is our advertisement
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Speed
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Flexibility
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Marketing
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Food
and Drink
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Multiculturalism
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Constant
change
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Pan-European
Search
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Dealing
with the Personal Issues
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Large
US client companies
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Publishing
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UK
Client
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Highly
entrepreneurial
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Flexible
solution to client problem
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Human Resources
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US
client companies
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Consumer
goods
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Industrial
products
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Our
work is our advertisement
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Global search
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Leisure sector
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Timing and structure to suit the situation
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Large UK-based organisation
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POLICIES
Working
arrangements
Stanford
Lucerne only works within professional retainer-based arrangements,
acting as a partner to the client company. However, our approach
to setting fees and structuring a payment schedule is flexible,
and we are more than happy to adjust the schedule to suit the
situation. (See Case Studies)
Fees
are agreed in advance, and are calculated to reflect fair payment
for the work involved. The fees do not vary according to the actual
remuneration of the selected candidate. In this way our client
can be assured that we are working entirely in their interest,
and that advice on candidates who should be considered, and on
the appropriate remuneration package to be offered, is not biased
according to our own financial interests.
Our
work is guaranteed. If for any reason a newly recruited executive
does not last for longer than six months, we repeat the search
for no further fees.
Off-limits
Stanford
Lucerne will not recruit from organisations that have been clients
during the past two years. We always inform clients of any relevant
off-limits companies before we accept an assignment. As a small
search firm with a limited range of client companies, this does
not generally have much effect on the freedom to search wherever
necessary to find the appropriate candidates. This is a great
advantage over the major search firms, most of which have worldwide
agreements with several important companies in most market sectors,
and whose client relationships at local level need to be taken
into consideration on a multi-country search, thus limiting the
inclusiveness of the search.
Confidentiality
We
routinely receive confidential information from both clients and
candidates in the course of our work. In order to operate effectively
it is essential that we have the trust of everyone involved, and
we are careful to protect confidentiality in all our activities.
As a small firm, it is easier for us to guarantee this than it
is for the larger organisations.
Commitment
From
the time we accept an assignment, we are wholly committed to working
with our client to a timely and satisfactory conclusion. We will
devote whatever resources are necessary to effect this.
What
You See Is What You Get
We
offer every client a one-to-one relationship with a consultant
whose experience and judgment they know and trust. The same consultant
will be representing them in the marketplace, answering the questions
of potential candidates from a direct and personal knowledge of
the client company. At the same time the consultant is able to
feed back to the client any relevant, nonconfidential information
from the marketplace, including general perceptions of the company
as an employer.
Reputation
This
goes two ways. The manner in which we seek and recruit candidates
is designed to enhance the reputation of our clients as employers.
It does, at the same time, enhance our own reputation, and the
results we achieve serve as our 'advertising'. As a small firm
we are entirely dependent on our reputation for future business.
We never forget that.
CASE
STUDIES
Case Study 1
Personal
fit,   Flexibility,   Finance,  UK/City,  Our work is our Advertisement
The
new CEO of an as yet unquoted life sciences company wanted to
identify a Finance Director who would provide the financial input
to the top team, and liaise with shareholders and the City. Since
a flotation was in the plans, credibility with the City was important.
We looked for a person with a strong background in one of the
major Chartered Accountants' firms, plus line experience in the
finance department of a company and considerable exposure to the
City through working in a City-facing position in a Plc. Equally
important, however, was the 'fit' with the CEO. The Finance Director
was to be his second-in-command, his sounding-board and close
confidant.
One
of the areas covered by the researcher who worked on this assignment
was companies which had recently been acquired. The researcher
identified the people within those companies who might be qualified
for our client's requirements, and the consultant then approached
those individuals to find out more about them and discuss the
opportunity. The successful candidate was the Finance Director
of a public company which he had recently helped to sell to a
larger company, and his role in the merged organisation was considerably
less satisfying to him. It was a good opportunity for him, and
he 'gelled' well with the CEO, the Chairman and the non-Executive
Directors of the client company.
Since
the fit issue was so vital, the CEO had wanted to take his time
over the recruitment, waiting till just the right person emerged.
We structured an agreement which allowed for the fee to be billed
over an 8-month period. In fact the recruitment was finalised
in three and a half months, at which point the balance of the
fee was paid in a lump sum. But if it had taken a year or more
we would have continued working at full tilt until the assignment
was completed.
Some
time later a Venture Capitalist, who was one of the Non-Executive
Directors of this company, recommended Stanford Lucerne for an
assignment to find a Commercial Director for a small, unquoted,
high-tech company. That was also completed in good time and with
very satisfactory results.
Case
Study 2
Speed,
  Flexibility,   Constant Change,   Pan-European search,
 Dealing with the Personal Issues,   Marketing,  
Food and Drink,   Large US client companies,   Multiculturalism.
Stanford
Lucerne was appointed by a division of a very large ($31 Billion
turnover) US-owned food company to find an individual to head
up their European Marketing, working from their UK-based European
headquarters. The divisional Human Resources Director was about
to leave the company for another appointment, so speed was necessary.
The brief was to find an entrepreneurial marketer with a blue
chip, classical marketing background, at least one extra language
and ideally not of Anglo-Saxon heritage. A couple of weeks into
the search the CEO returned from meetings in the US and altered
the focus of the search, to find strong Customer Relationship
Marketing skills. Within four weeks of accepting the assignment
the shortlist was presented, including Italian, English/Chinese,
and Irish candidates, and an English candidate with classical
marketing background who had moved into the travel industry and
developed strong CRM skills. At this point the search was paused,
and shortly later cancelled. The conglomerate had re-organised,
the Divisional CEO assumed responsibility for a much-enlarged
division, and the requirement for an external candidate disappeared.
A
few months later, Stanford Lucerne was awarded an assignment from
a very large ($30 Billion turnover) US-owned food and drinks group
to find a Vice President Marketing Europe (Designate) for the
Beverages division. The European headquarters was based in the
UK, and once again the brief was to focus on blue-chip backgrounds,
good language skills and ideally non-British candidates, and to
look for the strongest and most experienced candidates possible.
There was no immediate rush to fill the position – thorough trawling
across Europe and careful selection were more important.
It
soon emerged that some of the candidates introduced in the shortlist
were more senior than candidates our client was currently interviewing
for a Regional Vice President position. Consequently we were requested
also to introduce candidates for that post. Our client was in
discussions with one of these candidates when an entire corporate
restructuring was announced from the American headquarters. The
European unit headquartered in England became much smaller, and
most of the large European countries were incorporated in a Central
Europe Business Unit, headquartered in Hungary.
At
this point the Human Resources and Staffing Director for that
new unit, knowing the reputation of Stanford Lucerne for pan-European
search, retained us to find a Category Marketing Director for
the Central Europe Business Unit. In the event the selected candidate
was British, but of Indian parentage and with plenty of international
experience, including experience in that region. She was married,
and the decision to move from England to Hungary meant that her
husband needed to resign from his own job and start again in a
new country. It was partly our understanding of the impact of
such a decision, and the way it needed to be facilitated, that
ultimately resulted in a successful recruitment.
Case
Study 3
Publishing,
Entrepreneurial,   UK client,   Flexible solution to client problem
Our
client, a rapidly growing and highly profitable London based publishing
group, (turnover £104 million, pre-tax profits £25.5 million),
had an increasing need for commercially oriented, entrepreneurial
publishers. The organisation is fast-paced with a global perspective,
and remuneration for its publishers tended to be on a low base
but with unlimited opportunity to grow through profit sharing
based on the performance of their businesses. People who proved
to be successful in the business came from many different backgrounds,
although mostly they did have some knowledge of publishing. However,
our client was aware that there could be candidates in a range
of other publishing companies who were not reaching them through
their usual recruitment methods. Stanford Lucerne designed a service
for this client that allowed for limited search over a two-month
period, specifically targeting an agreed range of companies for
possible candidates. Two appointments resulted from this special
service, and later we advised on the appointment of an internal
resource to centralise some recruitment for the group.
Case
Study 4
Human
Resources,   Our work is our Advertisement,   US client companies,
  Consumer goods,  
Industrial products
A
newly appointed Vice President Human Resources Europe, working
for a $5 Billion US-based consumer goods company, arrived in the
UK from France. An individual we had interviewed in France in
the course of a pan-European assignment had referred her to Stanford
Lucerne. Consequently when the need arose for a divisional Human
Resources Director Europe, she appointed Stanford Lucerne to fill
the post. Within eight weeks the appointment was finalised, and
the candidate has performed successfully through a change of Chief
Executive (his boss was promoted to a position in the US) and
considerable turbulence in the market.
During
the referencing process for the successful candidate, it emerged
that there was no internal candidate to take his place when he
left his current employer. He was at the time Management Development
Manager Europe for a $4 Billion turnover US-based industrial products
company. A couple of months later the Vice President Human Resources
Europe for that company, who had seen the working patterns of
Stanford Lucerne during our referencing conversation, appointed
us to find the replacement.
Case
Study 5
Global
search,   Timing and structure to suit the situation,   Large UK organisation,
  Leisure sector
Our
client is a division of a large hospitality and leisure UK-based
organisation with worldwide revenues around £4 Billion. It was
seeking permission from the appropriate regulator to launch a
lottery product, but the recruitment of the Commercial Director
who would be needed to implement the plans could not be entirely
held back until the permission was finalised. Consequently we
designed a staggered process to reflect the varying levels of
input needed at each stage. We were asked to seek candidates both
from the lottery industry worldwide, and also from the consumer
goods sector in the UK. One of the shortlisted candidates was
a lottery professional from Canada, but in the event the successful
candidate was a person with strong consumer goods marketing experience
in the UK.
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